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Creating A Powerful Resource Box
Article directories clearly mention that when reprinting an article, the resource box must remain untouched including the link. The resource box is one of the most important pieces of your article marketing strategy. It is what will bring a person to your website, increase your traffic and ultimately your sales.
Your resource box should have enough information to pique readers' interest, and have a clear call to action that will encourage them to click on your link for more details. No matter how good your report is, if your resource box does not persuade the reader to visit your site and find out more, you have lost an opportunity to earn a user.
Tips for writing an effective resource box:
1. Don't begin your resource box off with your bio. This signals to the reader that your post is complete and that they can stop reading. Instead, begin with a question or announcement that will attract them to read more. Example: "Want fourteen more ways to make money from home?"
2. Do not put in a full bio. Most people are not interested in your full bio or every degree and award you have received. In fact, most people will speed read it and you will lose their interest before they get to your site and call to action.
3. Have at least one link, more if allowed. Look at the resource box guidlines for each directory to understand what you are allowed to include. Many websites allow one link, some two. Be sure to include as many links as you are permitted.
4. A strong call to action is an absolute requirement. Feature a statement which notifies the reader what they will receive when they click on your link and how it will favor their lives. For instance, "Download Joe's free report now for more ways to make money in your sleep!"
5. Answer the very important question. When crafting your resource box, consider the question all viewers ask (if just subconsciously)... "What's In It For Me?" (WIIFM).
6. Draft a different resource box to fit every article that you create. If the article is about home interior, then draft your resource box to tie into that with an effective offer and link. If the next article is about tool selection, steer your resource box in that track. Start a file of resource boxes so that you can add an appropriate one without recreating it each time.
The resource box is your opportunity to tell the viewer what you have to offer and what they should do after that. If you can show a reader what they will get by clicking on your link, you're almost guaranteed to build your website visitors with the articles you create.
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